From Viral to Vital
How Social Media is Reshaping Public Discourse and Corporate Responsibility Iwas scrolling through my X.com feed when I came across a video of a young woman, Mihlali, sharing her experience as a...
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Remember When We Used to Taxify?
Not too long ago, millions of commuters across Europe and Africa would open an app and say, “Let me Taxify.” Much like “Googling” or “Ubering,” Taxify had become a verb,...
What is in a Name?
A couple of weeks ago, while heading toward the golden sunset over Riviera Beach by the Aegean Sea, I had an unexpected encounter that made me rethink a fundamental aspect...
Your Title Is Not Your Brand
In August 1997, Fast Company published a 4,000-word article by Tom Peters that would become one of the most influential pieces of business writing of the twentieth century. The article...
The Communications Decision You Will Regret in Five Years
Every founder, at some point in the life of their company, makes a decision about communications. The decision is rarely made consciously. It rarely involves a meeting, a deliberate choice,...
Reputation Is Not What You Say, It Is What Persists When You Stop Talking
Warren Buffett has said that it takes 20 years to build a reputation and five minutes to destroy one. The observation is widely quoted. The first half of it, the...
The Prompt Is Not the Strategy
There is a distinction that the communications profession has been slow to name clearly, despite the fact that it is now determining the professional futures of everyone working in it....
The African Founder’s Global Positioning Gap
African founders are building some of the most innovative companies in the world. The data is no longer ambiguous on this. Partech Africa's 2022 Venture Capital in Africa report documented...
Why Your Communications Agency Is Making You Invisible
The agency model was built for a different era. It was designed for a world where the primary challenge in communications was production: creating enough content, securing enough coverage, distributing...
The NGO Communications Paradox
There is a pattern that appears across the development and NGO sector with enough regularity that it deserves to be named rather than politely observed. The organisations doing the most...
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