From Viral to Vital
How Social Media is Reshaping Public Discourse and Corporate Responsibility Iwas scrolling through my X.com feed when I came across a video of a young woman, Mihlali, sharing her experience as a waitress at Babel restaurant in South Africa. Initially, I didn’t think much of it. Complaints about bad bosses or toxic work environments aren’t exactly groundbreaking […]
Remember When We Used to Taxify?
Not too long ago, millions of commuters across Europe and Africa would open an app and say, “Let me Taxify.” Much like “Googling” or “Ubering,” Taxify had become a verb, synonymous with getting a quick, affordable ride. Today, however, we no longer Taxify — we Bolt. It’s the same app on your phone, offering the […]
What is in a Name?
A couple of weeks ago, while heading toward the golden sunset over Riviera Beach by the Aegean Sea, I had an unexpected encounter that made me rethink a fundamental aspect of branding: the name. I was passing by the Plaza Resort in Anavyssos, lost in thought, when a small pet shop caught my eye with […]
The Communications Decision You Will Regret in Five Years
Every founder, at some point in the life of their company, makes a decision about communications. The decision is rarely made consciously. It rarely involves a meeting, a deliberate choice, or a strategic rationale. It happens by default, in the space between all the other decisions that feel more urgent. The product needs to be […]
AI Can Write Your Content It cannot Build Your Meaning
In 2023, researchers at MIT and Stanford published findings that should have restructured how every communications leader thinks about their function. Across a series of controlled studies examining AI-generated versus human-written content, readers consistently failed to identify which was which. By standard quality metrics — clarity, structure, readability, grammatical precision — the machine had arrived. […]
