From Viral to Vital
How Social Media is Reshaping Public Discourse and Corporate Responsibility Iwas scrolling through my X.com feed when I came across a video of a young woman, Mihlali, sharing her experience as a waitress at Babel restaurant in South Africa. Initially, I didn’t think much of it. Complaints about bad bosses or toxic work environments aren’t exactly groundbreaking […]
Reputation Is Not What You Say, It Is What Persists When You Stop Talking
Warren Buffett has said that it takes 20 years to build a reputation and five minutes to destroy one. The observation is widely quoted. The first half of it, the 20-year timeline, is less commonly examined for its strategic implications. If reputation takes 20 years to build, then organisations managing their brand on a campaign […]
The NGO Communications Paradox
There is a pattern that appears across the development and NGO sector with enough regularity that it deserves to be named rather than politely observed. The organisations doing the most consequential work in the world are often the least equipped to explain it. Organisations with decades of field experience, measurable impact across multiple countries, and […]
What Happens to Your Brand When You Are Not in the Room
Jeff Bezos gave communications professionals one of the most useful definitions of brand ever articulated. “Your brand,” he said, “is what other people say about you when you are not in the room.” The quote is widely cited. Its full implications are rarely followed to their conclusion. If your brand is what other people say […]
The Most Dangerous Sentence in Business
The most dangerous sentence in business is not “we are losing market share” or “our competitor just launched something new.” It is four words spoken with complete confidence by founders, executives, and leaders across every industry, in every geography, at every stage of growth. “Our work speaks for itself.” No other belief has ended more […]
