From Viral to Vital
How Social Media is Reshaping Public Discourse and Corporate Responsibility Iwas scrolling through my X.com feed when I came across a video of a young woman, Mihlali, sharing her experience as a waitress at Babel restaurant in South Africa. Initially, I didn’t think much of it. Complaints about bad bosses or toxic work environments aren’t exactly groundbreaking […]
The Prompt Is Not the Strategy
There is a distinction that the communications profession has been slow to name clearly, despite the fact that it is now determining the professional futures of everyone working in it. The distinction is between knowing how to use AI tools and knowing what those tools should build. The first is a technical capability. The second […]
