Remember When We Used to Taxify?
Not too long ago, millions of commuters across Europe and Africa would open an app and say, “Let me Taxify.” Much like “Googling” or “Ubering,” Taxify had become a verb, synonymous with getting a quick, affordable ride. Today, however, we no longer Taxify — we Bolt. It’s the same app on your phone, offering the […]
What Happens to Your Brand When You Are Not in the Room
Jeff Bezos gave communications professionals one of the most useful definitions of brand ever articulated. “Your brand,” he said, “is what other people say about you when you are not in the room.” The quote is widely cited. Its full implications are rarely followed to their conclusion. If your brand is what other people say […]
